Saturday, June 25, 2011

Your Blogs' Internal Link Structure and Why it Matters

By Vernon Vice


Building a blog that is well optimized will be dependent on your ability to devise an internal link structure that makes sense for search engines and people. This has been effective for quite a few years now, and any serious blog that is doing well will have them. We will show you how to approach this so you can do the same on your blog.

There are many smaller considerations such as controlling the flow of PR, or page rank, and restricting them from certain pages. Every blog has pages that are not very important such as the privacy policy page, terms of use, disclaimers, etc. You should have those pages, but it is not necessarily required unless it is the affiliate disclaimer. The website for golf lessons offer you a great deal of facility for reading blogs regarding golf lessons.

We know you have seen FAQ pages and what they are for, and perhaps your site may benefit from one. This page will not only help your blog users understand things better, but it will also help you internally link it to relevant pages on your blog. Not only will you have more links, but your anchor text can be laser targeted which is ideal. If a particular page on your blog offers detailed answers to one of the popular questions, you can link to it from your FAQ page so that the users can navigate to this page. Think this one through so your various anchor text is totally relevant and using important keyword phrases.

Do a Weekly/Monthly Summary: A good idea is to create a weekly or a monthly post that links to some of the recent readable blog posts along with a brief description of each. You will not only be creating a great and effective internal structure, but you will also be making sure that your existing readers can stay up to date with all your content because they can find it easily, as well as making sure new visitors can read all your best work. By creating a link summary, you not only drive more traffic to some of your older articles but you will also be able to get search engines to notice your better posts. You should always try to find ways to build internal links to older articles.

You should include a link to older posts in any text that you have that is even slightly related.

Last but not the least; try adding internal links to the first few paragraphs of your blog post as it can help you increase the click through rates from RSS readers as Leadbetter Academy has done. Your blog should offer your readers excellent content, great organization and easy navigation. All the links you have on your blog should provide your users with a means to reach more interesting and valuable articles.




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